To maximise the space you do have available, motion graphics are really useful. If you’re sticking to clear, crisp email signature design (as we definitely recommend you do) you don’t have a lot of space to share info about you and your company. This will help you to create a balanced and cohesive sign off that your email recipients won’t need sunglasses to look at. Take a look at your logo and pick out one or two key colours to use in your email signature design. Including your company logo in your email signature? Then use this as your starting point. Less is more when it comes to colour as well. This makes it easier for your email recipients to recognise and understand the information contained in each element. your headshot, social links, contact details).
You need white space – which basically means empty space – around the elements you’re choosing to include (e.g. Remember that white space is important tooĬluttered email signature design looks unprofessional and can easily overwhelm your email recipients. Then bringing up the rear it’s your contact deets. Next in the hierarchy comes your job title and company. Your name is usually the biggest and boldest feature in your email signature design. So what visual order should you put things in? In an email signature, that means using font size, colour and bolding to highlight and differentiate the various pieces of information you’re sharing. But it’s actually a pretty basic concept: make the stuff that matters most stand out. Visual hierarchy is one of those graphic design terms that sounds really complex and technical. The DO’s of email signature design Use visual hierarchy
When you see that your email signature is another client touchpoint, and an opportunity to delight your audience, you can really make the most of those few short lines. It can also – with the help of pitch-perfect calls to action – encourage reader responses, drive website traffic and generate leads. Done right, it helps to showcase the professionalism and personality of your brand. Your email signature is part of your brand identity. It includes your name, position in the company, and contact details. What is an email signature (and why is it important)?Īn email signature is the small block of info at the end of an email. It’s a chance to say something more to your email recipients.ĭon’t want to let that chance pass you by? Check out these do’s and don’ts for creating an awesome and effective email signature design. Paste your logo into the signature box and add the text you want.Something we all use, but something that many of us are still getting wrong.Īn email signature is an important (but often overlooked) element of your business image.
Navigate to your logo file and right-click to copy it (or go to Edit > Copy in your top menu). Click Mail in the top menu and select Preferences.Ĭlick the Signatures tab and select + to add a signature.Ĭlick the Signature #1 option. It will upload, and you’ll be able to customize how it appears in your signature. In the dialog box below, select the image of the blue mountains in the left corner to upload the Color logo - transparent.png version of your logo. Select Automatically include my signature on new messages I compose and/or Automatically include my signature on messages I forward or reply to include your signature on your future emails. Under the Mail header, navigate down to the Layout subsection and find the Email signature. You'll be taken to the Options page, with a sidebar menu. Log in to your Outlook account, then click the gear icon in the top upper right corner.
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